You see a type of post going viral in your niche. Let’s say you notice someone else with first mover’s advantage. First Mover’s Advantage When You’re Not First Even if you fail, you can review your strategy and adjust your course for your next FMA effort. Plus, you’ll be able to later evaluate your performance-good or bad. Whatever strategy you adopt, make sure to document your every move. You might not have a master plan and that’s OK! You’re a bit of a pioneer, after all. Once you’ve found a marketing or tech segment you want to enter, don’t hesitate. There’s no shortage of marketing blogs out there (although we’re partial to our own Snap Agency blog).

When you find an industry blog you like, follow it regularly. The more you know about what’s happening, the better you’ll be able to notice unique patterns.īlogs are a great resource here.

Following social media trends and content marketing trends will help you stay ahead of the curve. In order to be a first mover, you need to know where to move. Soon, everyone is using the strategy and the results become diluted for everyone. Once one marketing strategy starts to show results, other marketers jump on it. Think of all the “growth hacks” you’ve used over the years on social media platforms that don’t work today. On the other hand, being first in a marketing space can have a huge advantage. Watch how a company performs in a new space and see how you can improve on what they did first. But you also shouldn’t ignore technology that other companies have embraced before you. This is called “second mover’s advantage.”ĭoes this mean you should ignore new technology? Absolutely not. Then the second wave of companies can come in and embrace the new technology in a better way. Sometimes the company which goes first can show others what not to do. Technological FMAįirst mover’s advantage can be a riskier proposition than marketing FMA. For instance, while Taco Bell wasn’t the first company to use Twitter, they were among the first to create a unique marketing style specifically for Twitter. However, the first people to use Twitter to promote their products were first movers in a marketing segment. For instance, the first people to create a Twitter account were moving into a technical platform. Technological FMA is when the initial movement occurs in a new platform or piece of tech. Marketing FMA is when the initial movement occurs in a market segment. There are two types of first mover’s advantage: marketing and technology. But when the first mover’s strategy works, the company has put itself into the perfect spot for higher revenue, growth and market position. You might spend a lot of money and time developing a strategy that doesn’t really go anywhere. There is some risk to being an IT pioneer. Companies that do try to adopt new technologies are referred to as “IT pioneers.” A study conducted by Harvard Business Reviews showed that only 34% of businesses surveyed believed in the benefits of adopting new technologies. However, just keeping an open mind will help you stay ahead of the competition. Why? Because other businesses are often afraid to take the risk of moving into new spaces. The trick is being able to determine what’s worth your time and what isn’t. There will always be a new platform out there. Here’s what you need to know: What Is First Mover’s Advantage? Spotting these new trends and capitalizing on them is the goal of any successful SEO pro. Now they’re a necessary part of practically any internet marketing strategy. There was a time when Facebook and Instagram were completely barren from posts and statuses.

The point is this: Social media platforms can go from zero to hero in just a few years. This year, however, Instagram is so popular they felt the need to launch an algorithm in order to prioritize updates. What about Instagram? Five years ago, almost nobody was on Instagram. Regardless, the idea of not being on Facebook is probably pretty strange to most people these days. Maybe you joined Facebook many years later. Do you remember your first day on Facebook? Maybe you were one of the relative few who had access in college during Facebook’s early years.

First mover advantage